OK Go is an American alternative rock band known for their catchy songs and awesome music videos. Their music videos are what really set them apart, gaining popularity not just on MTV but on YouTube especially. They released a few music videos online but they really blew up with the video for “Here It Goes Again” in which they performed a tightly choreographed dance on treadmills. They released a few other awesome videos incorporating everything from stop motion to trained dogs to elaborate Rube Goldberg machines. Their new video for “I Won’t Let You Down” might just be their most creative video yet. I’ve watched a few times and still can’t figure out how they did it. It’s starts out simple and gets bigger and bigger and bigger until you can’t comprehend the complexity of it all. It seems like it’s done all in one take but there’s no way in Hell that anyone could do that. There has to be green screens and CG and advanced robots involved. I don’t even know how they came up with the idea for the video. Words can’t describe it. You just have to watch it.

Critically Rated at 14/17

Written, Rated, and Reviewed by Brendan H. Young

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