Kevin McAllister’s Brand Loyalty

The next time you watch Home Alone and Home Alone 2: Lost in New York pay attention to what soda the McAllisters drink. In the first one Pepsi is the brand shown on screen. They even mention it by name: “Fuller, go easy on the Pepsi!” It’s pretty obvious product placement. But in the sequel the McAllisters are drinking Coca-Cola. I question Kevin McAllister’s brand loyalty. You are either a Coke person or a Pepsi person. You don’t switch between the two all nimbly-bimbly. Maybe it’s symbolic of his character growing and maturing, going from a lesser cola to a better one, but I doubt it. My guess is Coke was willing to pay more money to the studio.

Critically Rated at 9/17

Written, Rated, and Reviewed by Brendan H. Young

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